About Us

We’re Allie and Caroline —

longtime friends, fashion kindred spirits, and co-founders of Bill. After a combined 25 years working in corporate fashion, we started Bill to offer what we were missing: clothes that feel personal, lived-in, and quietly special.

Rooted in friendship, history, and a shared love of effortless style. Bill is a love letter to life a little slower and softer. Bill does not chase trends. We aim to create pieces that you reach for every day and still love season after season.

Clothes that hold memory, spark emotion, and become part of your story.

Every collection is a blend of timelessness and serendipity: thoughtful pieces designed for the life you’re already living. Easy to wear, hard to forget.

Made for the messy days and magic hours all while holding that soft, worn-in kind of love.

Bill is about slowing down, paying attention, and finding joy in the unexpected.